YARD AI — Healthcare & Wellness Marketing | Booked Appointments, Inside Policy
The problemWhat we can runPricingFAQ Free clinic audit
For clinics, hospitals and wellness brands

Fill the appointment book, without the compliance headache.

Policy-checked campaigns measured on consultations booked and attended — not enquiry counts.

  • What is permitted, agreed before you spend, not after a rejection
  • Show-rate programme: reminders, reschedule and recovery
  • Privacy-first tracking — no PHI in ad platforms

Booked appointments and cost per booking — not enquiry counts

Dental — enquiries to booked chairs, this month
StageSourceResponse timeCount
EnquiriesSearch + Meta246
QualifiedTreatment + location matchunder 5 min118
Consultation bookedCalendar confirmed71
AttendedReminder sequence86% show61
Dermatology & aesthetics — by treatment interest
Treatment interestAd-policy statusChannelCost / booking
General skin consultationRunsSearch + Meta₹1,180
Acne & scarringRunsSearch₹1,640
Aesthetic proceduresRestricted wordingSearch, reviewed copy₹2,900
Before/after creativeNot permitted
Fertility & IVF — a long, sensitive decision cycle
StageTypical windowWhat moves itShare
First enquiryDay 0Answered in minutes, privately100%
Consultation bookedDay 0–14Counsellor, not a sales call38%
Consultation attendedDay 3–21Reminders + travel help31%
Cycle startedMonth 1–6Nurture, never pressureVaries
Wellness & spa — utilisation, not just footfall
SlotDemandLeverUtilisation
Weekday morningLowOffer + local search34%
Weekday eveningStrongHold rate, no discount88%
WeekendStrongMembership upsell92%
MembershipsUnder-soldRetention flows21%

Illustrative view of an audit output — not a live client account.

Brands we scale
GanaaEDX MedicalAtlanta MatchmakersHomes by HosiLowry Solutions GanaaEDX MedicalAtlanta MatchmakersHomes by HosiLowry Solutions

Regions we serve — United States · United Kingdom · Middle East · South East Asia

Proof

Work you can check

14New admissions

Ganaa — full-spectrum mental healthcare

Residential rehabilitation and outpatient mental healthcare unified under one brand, with the acquisition engine rebuilt from the data layer up.

Read the case study →
The problem

Three things quietly empty the appointment book

None of them are about the quality of your clinic — and all three are fixable inside a quarter.

What we can actually run for you

We tell you what's permitted before you spend, not after

Health and wellness advertising is governed by platform policy and, in India, by advertising and drug-claim law. The honest version of this conversation happens at the start.

Generally runs

Consultations, services and facilities

Consultations, diagnostics, dental, physiotherapy, wellness services, facilities and credentials — stated factually, within what you can substantiate.

Restricted or off-limits

Cure claims, guarantees and some creative

Guaranteed outcomes, cure claims and, in several categories, before/after imagery are restricted or banned outright. We write the permitted version rather than rebuilding a restricted account later.

Platform policy and national rules change, and they differ by treatment category and market. None of this is legal advice.

Dental treatment room with a chair and equipment
Dental — high-intent, local, appointment-led
Bright clinic corridor and reception area
Dermatology — consultation-first, claims kept factual
Quiet consultation room in a clinic
Fertility — long consideration, privacy-first tracking
Folded towel and oils in a spa treatment room
Wellness — package and membership economics
Person meditating outdoors at sunset
The number that matters

A booked appointment that shows up. Everything else is a vanity metric.

Enquiry counts flatter a report. We optimise to consultations booked, consultations attended, and what each one cost you.

How we work

Four things change in the first month

01

Compliance is designed in, not patched after a restriction.

Treatment categories, claims and creative are checked against platform policy and category rules before anything goes live, and the permitted version is what we write.

02

Every enquiry reaches a human in minutes.

Scoring, routing, WhatsApp and call automation, so the patient comparing three clinics hears from yours first — and privately.

03

We measure bookings and attendance, not clicks.

Consultation booked, attended, and cost per attended booking by treatment and location.

04

Measurement is privacy-first by architecture.

No raw pixel on sensitive pages. Conversions go server-side with identifiers stripped or hashed — the minimum signal to optimise, nothing that identifies a patient.

What we run

Four engines, one appointment book

Local & intent search

  • Google Search and Maps for the treatments you want to fill
  • Bid by area and treatment line, not one blended budget

Policy-safe paid social

  • Meta and YouTube built to the permitted version of your claims
  • Copy and creative policy-checked before launch, so accounts stay healthy

Booking & show-rate ops

  • Speed-to-lead routing to a human, in minutes
  • WhatsApp reminders and one-tap reschedule protect the show rate

Reputation & AI search

  • Reviews and listings kept current and consistent
  • Be the clinic AI assistants name when someone asks locally
What we actually run

The appointment funnel, stage by stage

Written to the permitted version of every claim, so the account stays live.

Awareness

Local and category demand on search and social, claims kept factual.

Acquisition

Intent search and paid social judged on booked consultations.

Activation

Booking-first pages, call handling and reminders that protect show rate.

Retention

Recall, follow-up and membership flows on email and WhatsApp.

Referral

Reviews, listings and AI-search presence that compound local demand.

Performance marketingCreative & UGCLLM SEO — AEO / GEORetention: email · SMS · WhatsAppCRO & landing pagesSocial mediaWebsite developmentAI automation

Filled chips run inside this engagement. The rest are available, scoped separately.

The engagement

Five steps, always in the open

01

Audit & policy read

Accounts, pages, tracking and front-desk handling, plus what your categories permit.

Week 1
02

Booking economics

Target cost per attended booking by treatment and location, and the volume to fill the book.

Week 1–2
03

Build & launch

Compliant campaigns, booking pages, privacy-first tracking and fast routing.

Week 2–4
04

Protect the show rate

Reminders, rescheduling and no-show recovery — usually the cheapest win in the account.

Always-on
05

Report

Enquiries, booked, attended and cost per attended booking, by treatment.

Weekly
Fit check

We'd rather tell you early

Right place if

  • You're a licensed clinic, hospital, practice or established wellness brand
  • Someone can answer an enquiry within minutes during opening hours
  • You'll share booking and attendance outcomes so we can optimise to them

Not for you if

  • You want to advertise guaranteed cures or outcomes
  • You want a raw pixel firing on patient-facing pages
  • Enquiries sit unanswered until the next clinic day
Our side of the deal

Risk reversal, not fine print

Month to monthCancel any month. We'd rather re-earn it than lock you in.
You own everythingAccounts, audiences, creative and patient lists stay yours from day one.
Media billed directPlatforms bill you. We never mark up a rupee of your spend.
No patient guaranteesNobody can promise you outcomes in a regulated category. Anyone who does is selling you something else.
Your sign-off firstYour compliance lead or counsel reviews tracking and campaign setup before launch.
Pricing

Flat fees, published

No percentage of spend. No per-patient pricing. No long-term contracts.

Practice

For a single clinic or location that needs the appointment book filled reliably.

₹45K / month
+ GST · billed monthly · media paid direct to platforms
  • Local & intent search, policy-checked build
  • One booking-first landing page + CRO
  • Speed-to-lead routing + WhatsApp reminders
Get my free audit
Most popular

Group

For multi-location groups, hospitals and wellness brands with several treatment lines.

₹75K / month
+ GST · billed monthly · media paid direct to platforms
  • Everything in Practice, across every location
  • Policy-safe paid social + YouTube
  • Page set per treatment line and location
Get my free audit

No lock-in. You own every account and list. Cancel any month. Ad spend is billed to you by the platforms; we never mark it up.

FAQ

Straight answers, before you ask

Most of what a clinic wants to say is advertisable when stated factually. What gets restricted is claims: guaranteed outcomes, cure language, and in some categories before/after imagery.
Usually. Repeat restrictions trace back to claim wording, landing pages or creative rather than the account itself.
No raw pixel on sensitive pages. Conversions go server-side with identifiers stripped or hashed, so nothing identifying a patient reaches a platform.
No. In a regulated category nobody can honestly guarantee patient volume.
Speed of first response, a confirmation they actually receive, timed reminders on their channel, and an easy reschedule instead of a silent no-show.
You do — always. Ad accounts, audiences, creative and lists are yours from day one, with us added as a partner.
Free audit

See what's filling your book — and what's blocked

We audit your accounts, pages, tracking and front-desk handling. You get a policy read on your treatment lines and a ranked list of what to fix first — yours to keep whether you hire us or not.

Prefer to talk it through? Book a 30-minute call.

Step 1 of 3 — Your practice

No contact details yet — this just routes you to the right strategist.

Step 2 of 3 — How enquiries are handled

This is usually where the bookings go.

Step 3 of 3 — Where to send it

Where should we send your audit?

Practice enquiries only — please don't include patient details. Your information is used to run and measure your enquiry; hashed contact details go to Meta and Google for ad matching where you've consented. We never sell your data.